At a Glance
Average Property Price - OL7
£201,939
13
National percentile
Average Monthly Rent - OL
£846
26
National percentile
Average Net Household Income - OL7
£27,519
4
National percentile
Flat / Maisonette Yield - OL
5.9%
68
National percentile
10-Year Annualised Price Growth - OL7
6.6%
98
National percentile
10-Year Annualised Rent Growth - OL
5.3%
95
National percentile
Property Price & Volume Trends
The latest average price of £202,000 places OL7 among the cheapest areas nationally. However, the district has experienced exceptional price growth over the past decade, with annualised appreciation of 6.6% — among the fastest-growing postcodes in the country. Transaction volumes have slowed compared with the 10-year average, with 129 sales in the latest full year against a historical average of 172.
Rent & Yield Trends
Rents in the broader OL postcode area average £846 per month, placing them below the national average. Rental growth has been strong at 5.3% annualised over the past decade, among the fastest nationally. The flat yield currently stands at 5.9%, notably above its 10-year average of 5.0%, reflecting the area's improving appeal to buy-to-let investors.
Income & Affordability Trends
Average net household income of £28,000 is significantly below the national average, placing the area among the most economically deprived nationally. Purchase affordability has deteriorated markedly: the price-to-income ratio has risen from 5.1x in 2016 to 7.0x today, making homeownership substantially less accessible despite modest prices. Rental affordability has also worsened, with the rent-to-income ratio climbing from 23.4% to 25.3%, indicating that renters now spend a larger share of income on housing costs.
Resident Demographic Profile
OL7 has a notably younger population profile, with nearly a quarter of residents under 15 — well above the national average of 17.5%. The housing tenure is highly distinctive: just over 39% live in socially rented housing, nearly two and a half times the national average, while outright ownership at 19.5% is markedly below the 33.7% national norm. The employment profile skews heavily towards manual and lower-skill roles, with elementary occupations at 15.3% and plant/machine operation at 14.7% — both significantly above national averages — while professional employment at 11.1% is less than half the national rate.