At a Glance
Average Property Price - OL15
£238,684
24
National percentile
Average Monthly Rent - OL
£846
26
National percentile
Average Net Household Income - OL15
£34,823
30
National percentile
Flat / Maisonette Yield - OL
5.9%
68
National percentile
10-Year Annualised Price Growth - OL15
5.1%
91
National percentile
10-Year Annualised Rent Growth - OL
5.3%
95
National percentile
Property Price & Volume Trends
The latest average property price in OL15 is £239,000, placing it below the national average. However, the district has experienced notably strong price growth over the past decade, with annualised gains of 5.1% — among the fastest growth rates seen nationally over this period. Transaction activity has eased slightly, with 217 sales recorded in the latest full year compared to a ten-year average of 256 annually.
Rent & Yield Trends
Average monthly rent in the broader OL postcode area stands at £846, below the national average. Rental growth has been robust, however, at 5.3% annualised over ten years — among the strongest in the country. The flat yield has improved to 5.9% in the latest year, up from a ten-year average of 5.0%, reflecting the strength of rental growth relative to price appreciation.
Income & Affordability Trends
Average household income is £35,000, modestly below the national average. Affordability has tightened on the purchase side: the price-to-income ratio has risen from 5.3x in 2016 to 6.5x today, indicating that property prices have outpaced income growth. Rental affordability has similarly weakened, with the rent-to-income ratio increasing from 23.4% to 25.3% over the same period.
Resident Demographic Profile
The population skews older than average, with 20.0% aged 65 and over (compared to 19.6% nationally) and notably fewer young adults aged 16–24 at 8.7% against 11.0% nationally. Housing tenure is strongly tilted towards ownership: 69.3% live in owned properties (either outright or with a mortgage), well above the national average of 60.7%, whilst private renting and social housing are both less prevalent than nationally. The employment profile is relatively balanced, though there is a notably higher proportion of plant and machine operatives at 8.3% compared to the national 6.6%.