At a Glance
Average Property Price - OL10
£211,671
15
National percentile
Average Monthly Rent - OL
£846
26
National percentile
Average Net Household Income - OL10
£30,869
10
National percentile
Flat / Maisonette Yield - OL
5.9%
68
National percentile
10-Year Annualised Price Growth - OL10
4.2%
73
National percentile
10-Year Annualised Rent Growth - OL
5.3%
95
National percentile
Property Price & Volume Trends
The average property price in OL10 stands at £212,000, placing it in the bottom quintile nationally. Over the past decade, prices have grown at 4.2% annually—a pace that ranks among the faster-growing areas nationally. Transaction activity totalled 318 sales in the latest full year, down from a 10-year average of 376, signalling a modest softening in market turnover.
Rent & Yield Trends
Average monthly rent in the OL postcode area is £846, below the national midpoint. Rental growth has been notably strong at 5.3% annually over the past decade, substantially outpacing the national average and reflecting tight supply relative to demand. The current flat yield of 5.9% sits above the 10-year average of 5.0%, indicating improved returns for landlords in recent years.
Income & Affordability Trends
Average net household income stands at £30,869, significantly below the national average. The price-to-income ratio of 6.4x has deteriorated since 2016 (when it was 5.1x), making purchase affordability tighter for local buyers. Rental affordability has also weakened: rents now consume 25.3% of household income, up from 23.4% in 2016, placing rental costs under growing pressure for renters.
Resident Demographic Profile
The area has a notably younger profile, with 21.1% of residents under 15—well above the national average of 17.5%. Social rented housing is substantially overrepresented at 25.1% versus 16.5% nationally, reflecting strong reliance on the social housing stock. The employment mix shows higher representation in elementary occupations (14.6% vs 10.2%) and caring roles (11.7% vs 9.2%), offset by notably lower shares in professional roles (13.2% vs 20.5%), pointing to a working-class demographic profile.