3Y Avg Price
£817,500
4 sales
Properties
63
61 freehold · 2 leasehold
Sales / Year
2.4
5-year average
Avg £/sq ft
£415
£4,471/m²
Rank in RG7
44th
of 374 streets
Last Sale
£765,000
Jun 2026
Price History
Every recorded sale on this street, coloured by property type.
Last 10 Sales
111 total recorded
CEDAR CREEK Southend Road
Detached
£765,000
Jun 2026
FLORA HOUSE Southend Road
Detached
£1,140,000
May 2025
WATCHMAKERS Southend Road
Semi-Detached
£650,000
Jan 2025
WHITE OAKS Southend Road
Detached
£715,000
Nov 2023
HEATH FARM COTTAGE Southend Road
Detached
£795,000
Aug 2023
BURLEIGH HOUSE Southend Road
Detached
£975,000
Feb 2023
FOX HOUSE Southend Road
Detached
£945,000
Oct 2022
52 Southend Road
Terraced
£460,000
May 2022
53 Southend Road
Semi-Detached
£429,750
Mar 2022
VICTORIA LODGE Southend Road
Detached
£683,000
Sept 2021
Street Rankings — RG7
Streets ranked by 3-year average sale price. Showing positions 40–49 of 374.
| # | Street | 3Y Avg |
|---|---|---|
| 40 | Picklepythe Lane | £840,000 |
| 41 | Little Lane | £832,500 |
| 42 | Alder Glade | £830,000 |
| 43 | Birchland Close | £822,500 |
| 44 | Southend Road | £817,500 |
| 45 | Broad Lane | £816,849 |
| 46 | Byles Green | £813,500 |
| 47 | Mortimer Lane | £810,500 |
| 48 | Hatch Close | £809,000 |
| 49 | Pounsett Gardens | £802,500 |
Property Mix
Type
Tenure
EPC Ratings
35 of 63 properties have an EPC record
Avg floor area: 1,808 sq ft (168 m²)
District Context — RG7
RG7 covers Swallowfield, Shinfield, and surrounding villages in the northern part of the Reading borough, positioned between the town centre and the Berkshire countryside. It is a well-established residential area with good schools and commuter connections, appealing to families and professionals seeking semi-rural living within reach of urban amenities.
Average Property Price - RG7
£496,277
83
National percentile
12 month avg at 30 Sep 2026
Average Net Household Income - RG7
£51,495
91
National percentile
2023 census data
10-Year Annualised Price Growth - RG7
1.3%
12
National percentile
Estimate at 30 Sep 2026
10-Year Annualised Rent Growth - RG
3.4%
12
National percentile
Estimate at 30 Sep 2026