At a Glance
Average Property Price - W13
£797,830
96
National percentile
Average Monthly Rent - W
£2,898
99
National percentile
Average Net Household Income - W13
£55,667
96
National percentile
Flat / Maisonette Yield - W
4.0%
2
National percentile
10-Year Annualised Price Growth - W13
2.2%
11
National percentile
10-Year Annualised Rent Growth - W
2.8%
2
National percentile
Property Price & Volume Trends
The average property price of £798,000 places W13 among the most expensive districts nationally. However, 10-year annualised growth of 2.2% has been considerably slower than the national average, reflecting more muted appreciation in this premium segment. Transaction activity has eased slightly, with 324 sales in the latest year compared to a 10-year average of 356 per annum.
Rent & Yield Trends
Average monthly rent of £2,898 ranks among the highest nationally. Rent growth of 2.8% annually over the past decade has been well below the national average, indicating restrained rental inflation in this prime location. The flat yield of 4.0% in the latest year represents a marked improvement from the 10-year average of 2.7%, suggesting a gradual shift towards better returns for landlords.
Income & Affordability Trends
Average household income of £55,667 is well above the national average. The current price-to-income ratio of 14.2x has improved from 14.8x in 2016, indicating that property has become modestly more affordable relative to earnings. Rental affordability has improved significantly, with the rent-to-income ratio falling from 63.6% in 2016 to 53.5% today.
Resident Demographic Profile
The population skews notably towards middle age, with 35–49 year-olds representing 23.4% of residents—well above the national average of 18.7%—while those aged 65 and over are underrepresented at 13.2%. The area is heavily weighted towards professional employment, with 29.7% in professional roles against a national figure of 20.5%, and technical roles are also prominent at 16.9%. Housing tenure is distinctive: private rented accommodation accounts for 32.8%, substantially higher than the national average of 21.7%, whilst outright ownership at 23.5% falls notably below the national norm of 33.7%.