At a Glance
Average Property Price - W10
£917,671
97
National percentile
Average Monthly Rent - W
£2,898
99
National percentile
Average Net Household Income - W10
£44,394
74
National percentile
Flat / Maisonette Yield - W
4.0%
2
National percentile
10-Year Annualised Price Growth - W10
1.5%
5
National percentile
10-Year Annualised Rent Growth - W
2.8%
2
National percentile
Property Price & Volume Trends
W10 is among the most expensive postcodes nationally, with an average price of £918,000. However, growth has been notably subdued: at 1.5% annually over the past decade, it ranks among the slowest-growing areas nationally. Transaction activity has softened slightly, with 173 sales last year compared to an average of 188 over the past ten years.
Rent & Yield Trends
Rents in the W postcode area are among the highest nationally, averaging £2,898 per month. Rental growth has been weak historically—at 2.8% annually over ten years, it sits well below the national trend. The flat yield has improved considerably, rising to 4.0% from a ten-year average of 2.7%, reflecting the rental market's relative strength compared to price growth.
Income & Affordability Trends
Average household income of £44,394 is above the national median, placing the area in the upper-middle band nationally. The price-to-income ratio of 22.6x, though elevated, has improved modestly since 2016 (23.3x), suggesting affordability has eased slightly. Rental affordability has improved sharply: the rent-to-income ratio has fallen to 53.5% from 63.6% in 2016, indicating rents are now consuming a smaller proportion of household income.
Resident Demographic Profile
The population skews younger than average, with a notably lower share of over-65s (11.8% versus 19.6% nationally) and a higher concentration of 25–34-year-olds (18.6% versus 13.4%). Housing tenure differs starkly from national patterns: social rented housing dominates at over half of all homes, while owner-occupation (both outright and mortgaged) is exceptionally low at around 23%. The workforce is heavily skewed towards professional and technical occupations, which together account for 40% of employment—well above the national average of 33.7%—while trades are significantly underrepresented.