At a Glance
Average Property Price - W5
£800,112
96
National percentile
Average Monthly Rent - W
£2,898
99
National percentile
Average Net Household Income - W5
£45,627
77
National percentile
Flat / Maisonette Yield - W
4.0%
2
National percentile
10-Year Annualised Price Growth - W5
2.4%
14
National percentile
10-Year Annualised Rent Growth - W
2.8%
2
National percentile
Property Price & Volume Trends
Properties in W5 are among the most expensive nationally, with an average price of £800,000. Price growth over the past decade has been subdued at 2.4% annually, well below the national average. Transaction activity has softened recently, with 437 sales in the latest full year compared to a 10-year average of 580—a decline of around 25%.
Rent & Yield Trends
Rental costs are among the highest in the country at approximately £2,900 per month. Rent growth has been exceptionally weak at 2.8% annually, placing it in the bottom 2% nationally. The flat yield has improved markedly to 4.0%, up from a 10-year average of 2.7%, reflecting the relative stability of rents against falling capital values.
Income & Affordability Trends
Average household income of £46,000 is well above the national median, placing it in the top quarter nationally. Purchase affordability has improved: the price-to-income ratio has fallen from 17.4x in 2016 to 15.8x today, a meaningful reduction. Rental affordability has also strengthened significantly, with the rent-to-income ratio improving from 63.6% to 53.5% over the same period.
Resident Demographic Profile
The area skews noticeably towards prime working-age professionals: the 35–49 age group is substantially overrepresented at 24.4% versus 18.7% nationally, whilst the 65+ population is below average at 14.5%. The tenure mix is distinctive, with private rental accommodation at 35%, nearly 50% above the national average, and outright ownership below average at 25%. The employment profile is heavily weighted towards higher-income roles, with professionals at 30% and managers at 19%, compared to national averages of 20.5% and 13.4% respectively.