At a Glance
Average Property Price - W11
£2,196,079
100
National percentile
Average Monthly Rent - W
£2,898
99
National percentile
Average Net Household Income - W11
£51,843
92
National percentile
Flat / Maisonette Yield - W
4.0%
2
National percentile
10-Year Annualised Price Growth - W11
2.7%
20
National percentile
10-Year Annualised Rent Growth - W
2.8%
2
National percentile
Property Price & Volume Trends
W11 is among the most expensive postcodes nationally, with an average property price of £2.2 million. Over the past decade, prices have grown at 2.7% annually—below the national average rate—reflecting a more subdued pace of appreciation than many UK markets. Transaction activity has softened recently, with 220 sales in the latest full year compared to a 10-year average of 254 per annum.
Rent & Yield Trends
Rental costs in the W postcode area are among the highest in the country, averaging £2,898 per month. However, rent growth has significantly lagged the national pace at 2.8% annually. The flat yield has improved markedly to 4.0% in the latest period, up from a 10-year average of 2.7%, indicating that rental income is becoming more attractive relative to capital values.
Income & Affordability Trends
Average household income in W11 is well above the national median, placing it among the highest-earning postcodes in the UK. Purchase affordability has improved substantially: the price-to-income ratio has fallen from 58.7x in 2016 to 46.8x today, reflecting both strong income growth and more moderate price appreciation. Rental affordability has similarly improved, with the rent-to-income ratio declining from 63.6% to 53.5% over the same period.
Resident Demographic Profile
The population skews towards middle-aged and older residents, with those aged 35–49 and 50–64 notably overrepresented compared to national norms. Housing tenure is dominated by private renting (31.3%) and particularly social renting (39.6%), both well above the national average, while outright ownership at 15.8% is substantially lower. The employment profile is heavily weighted towards professional and managerial roles (47.5% combined), with very few residents in trades (4.5%) or plant and machinery operations (3.3%).