At a Glance
Average Property Price - PO21
£346,740
55
National percentile
Average Monthly Rent - PO
£1,187
62
National percentile
Average Net Household Income - PO21
£33,765
24
National percentile
Flat / Maisonette Yield - PO
6.2%
83
National percentile
10-Year Annualised Price Growth - PO21
3.6%
51
National percentile
10-Year Annualised Rent Growth - PO
4.1%
58
National percentile
Property Price & Volume Trends
The average property price of £347,000 sits close to the national midpoint. Over the past decade, prices have grown at 3.6% annually—broadly in line with national trends. Transaction activity last year was notably lighter than its 10-year average, with 542 sales compared to a historical norm of 741 per year.
Rent & Yield Trends
Monthly rents average £1,187, placing the area among higher-rent postcodes nationally. Rent growth over the past decade has run at 4.1% annually, slightly above the national average. Flat yields have strengthened to 6.2% in the latest year, up from a 10-year average of 5.1%, reflecting improved returns for landlords.
Income & Affordability Trends
Average household income of £34,000 is notably below the national average. This has put pressure on purchase affordability: the price-to-income ratio stands at 9.9x, up from 8.1x in 2016, indicating that property has become significantly less affordable relative to local earnings. Rental affordability has also weakened—rents now consume 32.1% of income, compared to 28.9% in 2016.
Resident Demographic Profile
The population is markedly older than national norms, with 27.7% aged 65 or over (against 19.6% nationally) and only 13.4% under 15 (against 17.5%). Housing tenure is distinctive: outright ownership is high at 39%, whilst the private rented sector is unusually prominent at 31.1%. Employment is skewed towards trades (12.5%), caring roles (12.3%), and elementary occupations (16.3%), each above their national share; professional roles are underrepresented at 11.2%.