At a Glance
Average Property Price - PO18
£628,261
91
National percentile
Average Monthly Rent - PO
£1,187
62
National percentile
Average Net Household Income - PO18
£45,725
78
National percentile
Flat / Maisonette Yield - PO
6.2%
83
National percentile
10-Year Annualised Price Growth - PO18
1.6%
6
National percentile
10-Year Annualised Rent Growth - PO
4.1%
58
National percentile
Property Price & Volume Trends
Property in PO18 is among the most expensive nationally, with an average price of £628,000. However, growth has been sluggish: annual price appreciation of just 1.6% over the past decade places it among the slowest-growing areas in the country. Transaction activity has fallen noticeably, with 154 sales in the latest year against a 10-year average of 220—a decline of about 30%.
Rent & Yield Trends
Average monthly rent of £1,187 sits slightly above the national midpoint. Rental growth of 4.1% annually has kept pace with the nation as a whole. Yields have strengthened recently: the current flat yield of 6.2% is measurably higher than the 10-year average of 5.1%, reflecting a more attractive rental environment.
Income & Affordability Trends
Average household income of £45,725 is well above the national average, placing the area among higher-income districts. However, affordability has deteriorated: the price-to-income ratio has risen from 12.7x in 2016 to 16.4x today, making property considerably less affordable on local incomes. Rental affordability has also worsened, with the rent-to-income ratio climbing from 28.9% to 32.1% over the same period.
Resident Demographic Profile
The population skews significantly older, with nearly 28% aged 65 and over against a national average of 19.6%, while those aged 16–24 and 25–34 are notably underrepresented. Housing tenure is dominated by outright ownership at 44.6%—well above the national average of 33.7%—reflecting a mature, settled population. The workforce leans heavily towards professional and managerial roles, which together account for over a third of employment, whilst manual trades and elementary occupations are below the national average.