Property trends for PO13

    PO13 covers the south-western Isle of Wight, encompassing Shanklin and the south-eastern coastal villages. The area blends seaside charm with suburban residential appeal, attracting both retirees and families seeking a quieter pace.

    At a Glance

    Average Property Price - PO13

    £306,555

    44

    National percentile

    Average Monthly Rent - PO

    £1,187

    62

    National percentile

    Average Net Household Income - PO13

    £41,654

    65

    National percentile

    Flat / Maisonette Yield - PO

    6.2%

    83

    National percentile

    10-Year Annualised Price Growth - PO13

    4.0%

    66

    National percentile

    10-Year Annualised Rent Growth - PO

    4.1%

    58

    National percentile

    Property Price & Volume Trends

    The average property price of £307,000 sits slightly below the national median, placing it in the middle range nationally. Over the past decade, prices have grown at 4.0% annually, which represents above-average growth relative to UK markets. Transaction volumes have moderated recently, with 396 sales in the latest full year against a 10-year average of 503, suggesting a slight cooling in activity.

    Rent & Yield Trends

    Monthly rents average £1,187, positioning the area above the national midpoint for rental costs. Rent growth over the past decade has tracked at 4.1% annually, broadly in line with national trends. The current flat yield of 6.2% is notably above its own 10-year average of 5.1%, indicating improved returns for buy-to-let investors in recent times.

    Income & Affordability Trends

    Average household income of £41,654 sits above the national average, reflecting relative prosperity in the area. The price-to-income ratio stands at 7.2x, having risen from 6.1x in 2016, suggesting that affordability for owner-occupiers has tightened somewhat over that period. Rental affordability has also weakened; the rent-to-income ratio has risen from 28.9% to 32.1% since 2016, indicating that renters now dedicate a larger share of income to housing costs.

    Resident Demographic Profile

    The population is notably older than average, with 21.1% aged 65 and over compared to the national figure of 19.6%, whilst those aged 16–24 are underrepresented at 9.3% against 11.0% nationally. Housing tenure reflects a preference for owner-occupation; 34.1% own outright and 29.1% with a mortgage, together accounting for over 63% of households. The employment profile is distinctive for a strong concentration in technical roles (15.4% versus 13.2% nationally) and caring professions (11.8% versus 9.2%), offset by fewer managers and professionals than the UK average.

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