At a Glance
Average Property Price - PL31
£243,634
26
National percentile
Average Monthly Rent - PL
£982
47
National percentile
Average Net Household Income - PL31
£34,789
30
National percentile
Flat / Maisonette Yield - PL
5.7%
60
National percentile
10-Year Annualised Price Growth - PL31
3.4%
45
National percentile
10-Year Annualised Rent Growth - PL
3.8%
45
National percentile
Property Price & Volume Trends
The average property price of £244,000 sits below the national average, placing it among the more affordable areas across the UK. Over the past decade, prices have grown at 3.4% annually—a pace close to the national median. Transaction activity has softened recently, with 209 sales in the latest year compared to a 10-year average of 268, suggesting a slower market.
Rent & Yield Trends
Average rents of £982 per month are close to the national median, reflecting typical rental costs for the region. Rent growth over ten years has been steady at 3.8% annually, broadly in line with national trends. The current flat yield of 5.7% is notably above its 10-year average of 4.7%, indicating improving returns for buy-to-let investors in recent times.
Income & Affordability Trends
Average household income of £35,000 falls below the national average, placing the area among lower-income regions. The price-to-income ratio of 7.3x has worsened since 2016 (when it stood at 6.4x), meaning homes have become less affordable relative to local earnings. Rental affordability has remained virtually flat, with rent consuming 27.6% of income compared to 27.7% in 2016.
Resident Demographic Profile
The population skews slightly older, with 20.1% aged 65 and above compared to the national average of 19.6%, and notably fewer young adults aged 16–24 (9.4% versus 11.0% nationally). The workforce is heavily weighted towards trades at 15.3%—well above the national average of 10.5%—and elementary occupations at 14.9%, reflecting the rural and manual-labour character of the area. Caring professions are also overrepresented at 12.9% against the national norm of 9.2%. Social rented housing is more prevalent at 19.7% compared to the national figure of 16.5%.