At a Glance
Average Property Price - PL30
£392,053
66
National percentile
Average Monthly Rent - PL
£982
47
National percentile
Average Net Household Income - PL30
£35,672
36
National percentile
Flat / Maisonette Yield - PL
5.7%
60
National percentile
10-Year Annualised Price Growth - PL30
3.1%
31
National percentile
10-Year Annualised Rent Growth - PL
3.8%
45
National percentile
Property Price & Volume Trends
The average property price of £392,000 sits above the national midpoint, placing it among the more expensive areas nationally. However, price growth over the past decade has been slow, with annualised growth of 3.1% — well below the national average. Transaction activity has slowed noticeably; the latest year saw 96 sales against a 10-year average of 139, reflecting a weaker market tempo.
Rent & Yield Trends
Average monthly rent of £982 is close to the national average, indicating middling rental demand. Rent growth over ten years has been similarly moderate at 3.8%, in line with the broader national trend. The flat yield of 5.7% is notably higher than the 10-year average of 4.7%, suggesting improved rental returns in the latest year as rents have held up relative to property values.
Income & Affordability Trends
Average household income at £35,672 is below the national average, placing the area in the lower third nationally. The price-to-income ratio of 11.7x has worsened since 2016 (when it stood at 10.5x), indicating that properties have become less affordable relative to local earnings. By contrast, rental affordability has remained essentially flat, with rent-to-income at 27.6% compared to 27.7% in 2016.
Resident Demographic Profile
The population is notably older and skews towards retirees: those aged 65 and over account for 28% against a national average of 20%, while those aged 16–24 are significantly underrepresented at 8% versus 11% nationally. Outright home ownership is strong at 48%, well above the national average of 34%, reflecting the older demographic profile. The employment mix is distinctive for a notably higher share in trades (19% versus 11% nationally) and lower representation in professional roles (14% versus 21%), consistent with a rural, heritage economy.