At a Glance
Average Property Price - OL4
£234,783
23
National percentile
Average Monthly Rent - OL
£846
26
National percentile
Average Net Household Income - OL4
£32,792
17
National percentile
Flat / Maisonette Yield - OL
5.9%
68
National percentile
10-Year Annualised Price Growth - OL4
5.5%
93
National percentile
10-Year Annualised Rent Growth - OL
5.3%
95
National percentile
Property Price & Volume Trends
The average property price in OL4 is £235,000, placing it below the national average. However, the district has experienced strong price growth over the past decade, with annual gains of 5.5% — among the fastest growth rates nationally. Transaction activity has declined recently, with 355 sales in the latest year compared to a 10-year average of 512 per year.
Rent & Yield Trends
Average monthly rent in the broader OL area is £846, which is below the national average. Rents have grown at 5.3% per year over the past decade — among the strongest rental growth rates in the country. The flat yield currently stands at 5.9%, above the 10-year average of 5.0%, reflecting an improving environment for rental income.
Income & Affordability Trends
Average net household income is £33,000, notably below the national average. The price-to-income ratio has risen to 6.4x from 5.3x in 2016, indicating that affordability for owner-occupiers has worsened over this period. Rental affordability has also deteriorated, with the rent-to-income ratio climbing from 23.4% in 2016 to 25.3% today.
Resident Demographic Profile
The area has a notably younger profile than the national average, with 24.6% of residents under 15 — significantly above the national figure of 17.5%. Conversely, the 65+ population is proportionally smaller at 14% versus 19.6% nationally. Employment is skewed towards elementary occupations (13.2% vs 10.2% nationally) and plant and machine operatives (11.2% vs 6.6% nationally), while professional-level employment is below average at 15.3% compared to 20.5% nationally. Housing tenure is broadly balanced, with slightly higher levels of mortgage ownership (29.5% vs 27.0%) and notably higher social renting (19.7% vs 16.5%).