At a Glance
Average Property Price - IP21
£380,902
63
National percentile
Average Monthly Rent - IP
£957
43
National percentile
Average Net Household Income - IP21
£37,743
48
National percentile
Flat / Maisonette Yield - IP
5.5%
45
National percentile
10-Year Annualised Price Growth - IP21
3.9%
64
National percentile
10-Year Annualised Rent Growth - IP
4.3%
76
National percentile
Property Price & Volume Trends
The average property price in IP21 is £381,000, positioning it slightly above the national midpoint. Over the past decade, prices have grown by 3.9% annually—a pace broadly in line with national trends. Transaction activity has softened recently, with 111 sales recorded in the latest full year compared to a 10-year average of 165, suggesting a tightening of stock or reduced buyer demand in the current market.
Rent & Yield Trends
Monthly rents average £957, modestly below the national median, reflecting the area's rural and small-town character. Rental growth has been notably strong, rising 4.3% annually over ten years—well above the national average—indicating sustained demand from tenants. The flat yield currently stands at 5.5%, meaningfully higher than its 10-year average of 4.4%, signalling improving returns for landlords in recent years.
Income & Affordability Trends
Household income in IP21 averages £37,743, close to the national average and offering no significant advantage or disadvantage. Affordability has weakened materially: the price-to-income ratio has risen from 8.1x in 2016 to 10.8x today, making purchase progressively harder relative to local earnings. Rental affordability has similarly eroded, with the rent-to-income ratio climbing from 21.4% to 24.5% over the same period, indicating that tenants are now spending a larger share of income on housing.
Resident Demographic Profile
IP21 has a notably older population: those aged 65 and over represent 30% of residents, significantly above the national average of 20%, whilst those aged 16–24 comprise only 8%—well below the national norm of 11%. Housing tenure is heavily skewed towards outright ownership at 48%, nearly 15 percentage points above the national average, reflecting the area's appeal to retirees and older homeowners. The employment mix is distinctive for its strength in trades (15% vs 11% nationally) and management roles (16% vs 13%), with correspondingly lower representation of professionals.