At a Glance
Average Property Price - IP20
£321,788
49
National percentile
Average Monthly Rent - IP
£957
43
National percentile
Average Net Household Income - IP20
£36,727
42
National percentile
Flat / Maisonette Yield - IP
5.5%
45
National percentile
10-Year Annualised Price Growth - IP20
4.2%
73
National percentile
10-Year Annualised Rent Growth - IP
4.3%
76
National percentile
Property Price & Volume Trends
The average property price of £322,000 is close to the national median, sitting slightly below the midpoint nationally. Over the past decade, prices have grown at 4.2% annually—a pace notably faster than most of the UK, placing it in the upper quarter for growth performance. Transaction volumes have declined from their 10-year average, with 116 sales in the latest year compared to a historical annual average of 145, suggesting a moderately quieter market.
Rent & Yield Trends
Rental costs of around £957 per month are below the national average, offering relatively affordable tenancy. Rents have grown at 4.3% per year over the past decade—significantly faster than the UK norm, indicating steady upward pressure on the rental market. The flat yield has improved considerably, now standing at 5.5% compared to a 10-year average of 4.4%, reflecting stronger rental returns for landlords in recent years.
Income & Affordability Trends
Average household income of £37,000 sits modestly below the national average. The price-to-income ratio has deteriorated notably since 2016, rising from 6.8x to 9.5x, indicating that properties now represent a considerably larger multiple of local earnings. Rental affordability has similarly worsened, with the rent-to-income ratio climbing from 21.4% to 24.5%, meaning renters now dedicate a larger share of income to housing costs.
Resident Demographic Profile
The population skews substantially older, with nearly 30% aged 65 and over—well above the national average of 20%—while those aged 16–24 are significantly underrepresented at just 7.4%. Housing tenure is heavily weighted towards outright ownership at 45%, nearly a third higher than the national norm, reflecting an older demographic and greater accumulated equity. The employment mix shows notably strong representation in trades at 16.1% and a higher proportion of managers, while professionals are slightly below average, typical of a rural and small-town economy.