At a Glance
Average Property Price - WV14
£209,202
15
National percentile
Average Monthly Rent - WV
£903
35
National percentile
Average Net Household Income - WV14
£31,949
14
National percentile
Flat / Maisonette Yield - WV
6.7%
98
National percentile
10-Year Annualised Price Growth - WV14
6.0%
97
National percentile
10-Year Annualised Rent Growth - WV
4.8%
92
National percentile
Property Price & Volume Trends
The average property price of £209,000 sits well below the national average, placing it among the least expensive areas nationally. The district has recorded 6.0% annualised growth over the past decade—among the fastest growth rates nationally, well ahead of typical UK performance. Transaction volumes have eased recently, with 328 sales in the latest year compared to an annual average of 477 over the past ten years.
Rent & Yield Trends
Average monthly rent of £903 sits below the national middle ground. Rents have grown at 4.8% annually over ten years, significantly outpacing national rent growth trends. The flat yield currently stands at 6.7%, marking a clear upward shift from its ten-year average of 5.6%, reflecting a strengthening investment case for buy-to-let landlords in the area.
Income & Affordability Trends
Average household income of £32,000 sits substantially below the national average, placing the area among the lower-income districts nationally. The price-to-income ratio of 5.9x has worsened notably since 2016 (4.6x), reflecting faster property price growth than income growth and signalling a tightening of purchase affordability. Rental affordability has similarly eroded: rent now consumes 25.4% of income, up from 24.8% in 2016.
Resident Demographic Profile
The area has a notably higher proportion of children under 15 (21.7% vs 17.5% nationally) and fewer older residents aged 65+ (15.7% vs 19.6%), pointing to a younger-family-oriented demographic. Housing tenure is heavily skewed towards social rented accommodation at 31%, nearly twice the national average, whilst owner-occupation is correspondingly lower. The employment profile is weighted towards elementary occupations (16% vs 10.2% nationally), plant and machine operation (13.1% vs 6.6%), and caring roles (11% vs 9.2%), with notably fewer professionals and managers than the national average.