At a Glance
Average Property Price - WV7
£337,429
53
National percentile
Average Monthly Rent - WV
£903
35
National percentile
Average Net Household Income - WV7
£38,877
53
National percentile
Flat / Maisonette Yield - WV
6.7%
98
National percentile
10-Year Annualised Price Growth - WV7
3.8%
59
National percentile
10-Year Annualised Rent Growth - WV
4.8%
92
National percentile
Property Price & Volume Trends
The average property price of £337,000 is close to the national median, representing a fairly typical market position. Over the past decade, prices have grown at 3.8% annually—a pace slightly above the national average, indicating moderate but steady appreciation. Annual transactions averaged 83 sales in the latest year, broadly in line with the 10-year historical average of 85, suggesting a stable, unexceptional level of market activity.
Rent & Yield Trends
Average monthly rent in the broader WV area stands at £903, which is below the national average and reflects a relatively affordable rental market. Rent growth over the past decade has been notably strong at 4.8% annually—among the fastest nationally—signalling strong rental demand despite the modest absolute rent level. The current flat yield of 6.7% is elevated compared to the 10-year average of 5.6%, indicating improved returns for buy-to-let investors in recent years.
Income & Affordability Trends
Average household income of £38,877 is close to the national median. The price-to-income ratio of 8.1x has worsened since 2016 (when it stood at 7.3x), suggesting property has become less affordable relative to earnings over the past seven years. The rental affordability metric has similarly deteriorated: the rent-to-income ratio has risen from 24.8% in 2016 to 25.4% today, indicating a modest squeeze on renters' budgets.
Resident Demographic Profile
The population is notably older than the national average, with 21.8% aged 65 and over compared to the national figure of 19.6%, whilst the under-15 age group is significantly underrepresented at 12.8% against 17.5% nationally. The 16–24 age band is noticeably elevated at 16%, suggesting a younger working-age cohort. Housing tenure shows strong outright ownership at 43.2%—well above the national average of 33.7%—reflecting a mature, settled demographic. The employment mix is dominated by technical and trades roles, with technical occupations at 30.3% (substantially above the national 13.2%), indicating a workforce with strong engineering or manufacturing credentials; professional roles are underrepresented at 16.7% against the national 20.5%.
