At a Glance
Average Property Price - WS6
£284,588
38
National percentile
Average Monthly Rent - WS
£922
38
National percentile
Average Net Household Income - WS6
£34,135
26
National percentile
Flat / Maisonette Yield - WS
5.9%
69
National percentile
10-Year Annualised Price Growth - WS6
5.1%
90
National percentile
10-Year Annualised Rent Growth - WS
4.6%
84
National percentile
Property Price & Volume Trends
The average property price of £285,000 sits below the national midpoint, placing it among the cheaper areas nationally. However, the district has experienced strong capital growth of 5.1% annually over the past decade—among the fastest-growing areas in the UK. Transaction volumes have slipped slightly, with 206 sales in the latest year compared to a 10-year average of 219.
Rent & Yield Trends
Monthly rents average £922, placing the area below the national average. Rental growth has been solid at 4.6% per year over the past decade, again among the stronger performers nationally. Yields have improved steadily, with the current flat yield of 5.9% now notably above the 10-year average of 5.3%, reflecting attractive returns for buy-to-let investors.
Income & Affordability Trends
Average household income of £34,135 sits below the national average, placing the area among lower-income regions. The price-to-income ratio of 7.5x has worsened since 2016 (when it stood at 6.2x), signalling that affordability has deteriorated for buyers relative to local earnings. Rental affordability has also softened; the rent-to-income ratio has risen from 24.8% to 26.3%, meaning renters now spend a larger share of income on housing costs.
Resident Demographic Profile
The population skews notably older, with over a quarter aged 65 and above—well above the national average of 19.6%—and those aged 50–64 also overrepresented at 22.6%. The under-16 population is correspondingly lower at 15.8%. Housing tenure is dominated by outright ownership at 42.8%, significantly above the national norm of 33.7%, while private renting is underrepresented at just 9.4%. Employment patterns show a distinctly stronger trades presence at 15% compared to 10.5% nationally, and a weaker professional class at 14.6% against the national 20.5%.