At a Glance
Average Property Price - WF15
£247,090
27
National percentile
Average Monthly Rent - WF
£788
19
National percentile
Average Net Household Income - WF15
£35,160
32
National percentile
Flat / Maisonette Yield - WF
6.8%
99
National percentile
10-Year Annualised Price Growth - WF15
3.9%
63
National percentile
10-Year Annualised Rent Growth - WF
3.7%
42
National percentile
Property Price & Volume Trends
The average property price of £247,090 sits well below the national median, placing it among the more affordable areas nationally. Over the past decade, prices have grown at 3.9% per year—a moderate pace that matches the broader national trend. Transaction activity has eased since 2024, with 206 sales recorded against a 10-year average of 248 per year.
Rent & Yield Trends
Monthly rents average £788, well below the national norm and among the lowest-cost areas to rent. Rental growth has averaged 3.7% annually over the past decade, slightly below the national pace. The flat yield of 6.8% now exceeds its 10-year average of 6.1%, suggesting improving returns for landlords.
Income & Affordability Trends
Household incomes average £35,160, below the national median and among the lower quartile nationally. The price-to-income ratio stands at 5.4x, indicating affordability has tightened since 2016 when it was 5.0x. Rental affordability has remained broadly stable, with rent consuming 23.9% of income compared to 23.6% in 2016.
Resident Demographic Profile
The population skews slightly older, with the 50–64 age group comprising 20.4% and those aged 65+ at 19.4%—both slightly above national norms—while the 16–24 cohort is noticeably smaller at 9.5%. Housing tenure shows a notably higher proportion of owner-occupiers with mortgages at 32.7%, well above the national average of 27.0%, reflecting active buyer demand. The employment mix is more weighted towards trades (12.8%) and plant/machine workers (8.8%), with notably fewer professionals (15.8%) than the national average of 20.5%.