At a Glance
Average Property Price - SG14
£517,711
82
National percentile
Average Monthly Rent - SG
£1,395
72
National percentile
Average Net Household Income - SG14
£51,005
90
National percentile
Flat / Maisonette Yield - SG
5.7%
54
National percentile
10-Year Annualised Price Growth - SG14
2.4%
14
National percentile
10-Year Annualised Rent Growth - SG
4.5%
83
National percentile
Property Price & Volume Trends
The latest average property price of £518,000 places SG14 among the most expensive nationally. However, 10-year annualised price growth of 2.4% has been well below the national average, reflecting relatively modest capital appreciation over the decade. Transaction volume has fallen notably, with 287 sales in the latest year compared to a 10-year average of 362 annually.
Rent & Yield Trends
Average monthly rent of £1,395 sits above the national midpoint. Rental growth has been strong, at 4.5% annually over the past decade—among the fastest nationally. The flat yield of 5.7% represents a meaningful improvement from the 10-year average of 4.6%, signalling increasingly favourable conditions for buy-to-let investors in the area.
Income & Affordability Trends
Average household income of £51,005 is well above the national average, placing the area among the most affluent nationally. However, affordability has deteriorated: the price-to-income ratio has widened from 8.7x in 2016 to 10.0x today, indicating property prices have outpaced income growth. Rental affordability has similarly worsened, with the rent-to-income ratio rising from 26.1% to 31.6% over the same period.
Resident Demographic Profile
The population skews towards middle age and established careers: the 35–49 age group is notably above average at 21.5%, while young adults aged 16–24 are significantly underrepresented at 7.9%. Housing tenure leans towards owner-occupation, with mortgage-holders at 32.8%—above the national average—and private renting proportionally lower. The workforce is heavily weighted towards professional and managerial roles, at 25.7% and 19.2% respectively, with technical occupations also over-represented at 17.4%; trades, elementary, and caring roles are all notably below national levels.