At a Glance
Average Property Price - SG10
£680,955
93
National percentile
Average Monthly Rent - SG
£1,395
72
National percentile
Average Net Household Income - SG10
£49,943
88
National percentile
Flat / Maisonette Yield - SG
5.7%
54
National percentile
10-Year Annualised Price Growth - SG10
-0.7%
2
National percentile
10-Year Annualised Rent Growth - SG
4.5%
83
National percentile
Property Price & Volume Trends
The average property price of £681,000 places SG10 among the most expensive districts nationally. However, the area has experienced a long-term decline, with prices falling at an annualised rate of 0.7% over the past decade—a significant underperformance against national growth. Transaction activity has slowed notably: only 19 sales were recorded in the latest year, compared to a 10-year average of 25 per year.
Rent & Yield Trends
Average monthly rents of £1,395 sit above the national midpoint, reflecting the area's affluent character. Rental growth has been robust, rising at 4.5% annually over ten years—well above the national average. Yields have moved in a favourable direction: the current flat yield of 5.7% exceeds the 10-year average of 4.6%, indicating improved returns for landlords despite subdued capital growth.
Income & Affordability Trends
Average household income of £50,000 is well above the national average, placing the area among the most affluent nationally. However, purchase affordability has deteriorated significantly: the current price-to-income ratio stands at 16.4 times, up from 19.2 times in 2016—a dramatic tightening despite falling prices, reflecting the scale of income growth relative to capital values. Rental affordability has worsened, with rent consuming 31.6% of household income compared to 26.1% in 2016.
Resident Demographic Profile
The population skews notably older, with those aged 50–64 and 65+ together representing 41.8%—well above the national average. Conversely, the 16–24 age group is underrepresented at 8.1%. Housing tenure shows a strong emphasis on owner-occupation: 35.1% own with a mortgage and 34.6% own outright, totalling 69.7%—substantially above national levels—while private rental is correspondingly lower at 13.9%. The employment mix is dominated by managers (22.4%), who are markedly overrepresented; professionals (18.8%) and technical roles (15.1%) are also prominent, whereas elementary occupations (5.9%) are significantly below the national average.