At a Glance
Average Property Price - SG13
£535,919
84
National percentile
Average Monthly Rent - SG
£1,395
72
National percentile
Average Net Household Income - SG13
£51,676
91
National percentile
Flat / Maisonette Yield - SG
5.7%
54
National percentile
10-Year Annualised Price Growth - SG13
4.2%
73
National percentile
10-Year Annualised Rent Growth - SG
4.5%
83
National percentile
Property Price & Volume Trends
The latest average property price is £536,000, placing it among the most expensive districts nationally. Over the past decade, prices have grown at 4.2% annually—a solid pace, though below the national average growth rate. Transaction activity has softened, with 247 sales in the latest year compared to a 10-year average of 302, suggesting a market cooling from its longer-term trend.
Rent & Yield Trends
Average monthly rent stands at £1,395, above the national median. Rental growth has been robust at 4.5% per year over a decade, outpacing national growth. The flat yield has risen to 5.7%, up from a 10-year average of 4.6%, indicating improving returns for landlords in the recent market.
Income & Affordability Trends
Average household income is £52,000, well above the national average and among the highest regionally. However, affordability has deteriorated: the price-to-income ratio has widened from 8.8x in 2016 to 11.3x today, reflecting faster price growth than earnings. Rental affordability has similarly weakened, with rent consuming 31.6% of household income versus 26.1% a decade ago.
Resident Demographic Profile
The population skews towards middle age and established families, with a notably higher share aged 35–49 (22% against a national 19%) and fewer young adults aged 16–24 (8% versus 11% nationally). Owner-occupation is strong at 63%, with mortgage-holders (33%) outnumbering outright owners (30%), while private renting (24%) is slightly above average. The workforce is highly weighted towards professional and managerial roles, accounting for 44% of employment—well above the national combined share of 34%—while trades and elementary occupations are significantly underrepresented.