At a Glance
Average Property Price - SG1
£371,326
61
National percentile
Average Monthly Rent - SG
£1,395
72
National percentile
Average Net Household Income - SG1
£41,435
64
National percentile
Flat / Maisonette Yield - SG
5.7%
54
National percentile
10-Year Annualised Price Growth - SG1
4.1%
70
National percentile
10-Year Annualised Rent Growth - SG
4.5%
83
National percentile
Property Price & Volume Trends
The latest average property price in SG1 is £371,000, placing it slightly above the national midpoint. Over the past decade, prices have grown at 4.1% annually—a pace notably faster than most of the country. Transaction volumes have declined, with 512 sales in the latest year compared to a 10-year average of 712, reflecting softer market activity in recent times.
Rent & Yield Trends
Average monthly rents in the broader SG area stand at £1,395, putting the district among the most expensive rental markets nationally. Rents have also grown robustly, rising 4.5% annually over a decade—well above the typical national growth rate. The flat yield currently sits at 5.7%, materially higher than its 10-year average of 4.6%, suggesting improved returns for landlords in the recent period.
Income & Affordability Trends
Average net household income of £41,435 is above the national median, positioning the area in the upper-middle band. However, affordability has tightened: the price-to-income ratio now stands at 8.3x, up from 7.3x in 2016, indicating properties have become significantly less affordable relative to local earnings. Rental affordability has also worsened, with the rent-to-income ratio rising from 26.1% to 31.6% over the same period.
Resident Demographic Profile
The area has a notably younger profile than England overall, with 20.3% of residents under 15—well above the 17.5% national average. Social rented housing dominates at 28.5% of tenure, more than three times the national figure of 16.5%, reflecting the area's significant council housing stock. The employment mix is broadly in line with national patterns, with a slight underrepresentation of managerial roles (10.5% versus 13.4% nationally) and a modest overrepresentation of caring occupations.