At a Glance
Average Property Price - SA70
£324,276
50
National percentile
Average Monthly Rent - SA
£716
10
National percentile
Average Net Household Income - SA70
£32,194
15
National percentile
Flat / Maisonette Yield - SA
4.8%
12
National percentile
10-Year Annualised Price Growth - SA70
4.0%
66
National percentile
10-Year Annualised Rent Growth - SA
3.5%
28
National percentile
Property Price & Volume Trends
The latest average property price of £324,000 sits at the national midpoint, reflecting a fairly typical market value. Over the past decade, prices have grown at 4.0% annually—faster than the national average, indicating steady upward momentum. Transaction volume has moderated to 128 sales last year, down from a 10-year average of 171, suggesting a less active market than its historical norm.
Rent & Yield Trends
Average monthly rents of £716 are well below the national average, placing this area among the most affordable regions to rent. Rent growth over the past decade has been 3.5% annually, slower than the national trend. The flat yield of 4.8% sits above its own 10-year average of 4.1%, indicating improved rental returns recently despite the modest rent base.
Income & Affordability Trends
Average household income of £32,194 is significantly below the national average, reflecting the area's rural and tourism-dependent economy. The price-to-income ratio of 10.8x has deteriorated since 2016 (when it stood at 8.8x), meaning homes have become less affordable relative to local earnings. Rental affordability, however, has improved: the rent-to-income ratio has fallen from 23.8% to 21.7%, easing the burden on renters.
Resident Demographic Profile
The population is notably older, with 31.8% aged 65 and over—significantly higher than the national average of 19.6%—and a weaker representation of younger age groups, particularly 16–24 year-olds at 7.6%. Home ownership is particularly strong: 48.1% own outright, well above the national 33.7%, while private and social rented sectors are both below average. The employment profile is distinctive, with a higher proportion in trades (15.7%) and caring roles (11.5%), and fewer professionals (15.2%) than the national average.