Property trends for SA66

    SA66 covers the south-western corner of Wales, encompassing communities across rural Pembrokeshire. It is a quiet, predominantly older residential area with a strong sense of community identity.

    At a Glance

    Average Property Price - SA66

    £309,556

    45

    National percentile

    Average Monthly Rent - SA

    £716

    10

    National percentile

    Average Net Household Income - SA66

    £34,797

    30

    National percentile

    Flat / Maisonette Yield - SA

    4.8%

    12

    National percentile

    10-Year Annualised Price Growth - SA66

    4.9%

    88

    National percentile

    10-Year Annualised Rent Growth - SA

    3.5%

    28

    National percentile

    Property Price & Volume Trends

    The latest average property price in SA66 is £310,000, close to the national median. However, the district has experienced notably strong price growth over the past decade, with annualised gains of 4.9%—among the fastest-growing areas nationally. Transaction activity has softened recently, with 25 sales in the latest full year compared to a 10-year average of 33 per year.

    Rent & Yield Trends

    Average monthly rent in the broader SA postcode area stands at £716, well below the national average. Rental growth over the past decade has been modest at 3.5% per year—below the typical national rate. The flat yield has improved to 4.8%, up from a 10-year average of 4.1%, reflecting a strengthening investment case for buy-to-let.

    Income & Affordability Trends

    Average household income in SA66 is £34,797, below the national average. The price-to-income ratio has increased to 8.5x from 6.3x a decade ago, signalling that property has become less affordable relative to local earnings. Rental affordability has improved, however: the rent-to-income ratio has fallen to 21.7% from 23.8%, making it easier for tenants to meet housing costs from their income.

    Resident Demographic Profile

    SA66 has a notably ageing population: over a quarter are aged 65 and above, compared to just under a fifth nationally, while those aged 16–24 are significantly underrepresented at 7.3%. Housing tenure is dominated by outright ownership (51%), well above the national average, reflecting the area's mature demographic. The employment mix is heavily skewed toward trades (20%), far above the national average, while professional roles remain below national norms.

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