Property trends for SA32

    SA32 covers the south Pembrokeshire coast, including areas around Tenby and Saundersfoot in Wales. It is a mature, seaside-focused community with strong appeal to retirees and holiday-home seekers.

    At a Glance

    Average Property Price - SA32

    £308,825

    44

    National percentile

    Average Monthly Rent - SA

    £716

    10

    National percentile

    Average Net Household Income - SA32

    £38,365

    51

    National percentile

    Flat / Maisonette Yield - SA

    4.8%

    12

    National percentile

    10-Year Annualised Price Growth - SA32

    3.9%

    64

    National percentile

    10-Year Annualised Rent Growth - SA

    3.5%

    28

    National percentile

    Property Price & Volume Trends

    The average property price of £309,000 sits close to the national midpoint. Over the past decade, prices have grown at 3.9% annually—a pace slightly above the national average, reflecting steady but modest appreciation. Transaction volumes have softened recently, with 57 sales in the latest year compared to a 10-year average of 78, suggesting a cooling in activity.

    Rent & Yield Trends

    Monthly rents of £716 are well below the national average, placing the area among the cheapest to rent nationally. Over ten years, rents have grown at 3.5% annually—below the national trend. The flat yield currently stands at 4.8%, a marked improvement from the 10-year average of 4.1%, indicating stronger returns for landlords in the recent period.

    Income & Affordability Trends

    Average household income of £38,365 is in line with the national average. The price-to-income ratio of 9.0x has risen slightly from 8.6x in 2016, making property modestly less affordable for buyers in purchase terms. Rental affordability has improved noticeably: the rent-to-income ratio has fallen from 23.8% to 21.7%, offering better value for tenants.

    Resident Demographic Profile

    SA32 has a notably older population, with 28.1% aged 65 and over—well above the national average of 19.6%—and a below-average proportion of young adults. Outright ownership is exceptionally high at 52.8% compared to the national 33.7%, reflecting the prevalence of retirees and long-standing residents. The employment profile is weighted towards trades (18.2% against a national 10.5%), while professional roles are slightly below average.

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