At a Glance
Average Property Price - SA37
£266,450
33
National percentile
Average Monthly Rent - SA
£716
10
National percentile
Average Net Household Income - SA37
£33,147
20
National percentile
Flat / Maisonette Yield - SA
4.8%
12
National percentile
10-Year Annualised Price Growth - SA37
1.4%
5
National percentile
10-Year Annualised Rent Growth - SA
3.5%
28
National percentile
Property Price & Volume Trends
The latest average property price is £266,450, placing it well below the national average. Ten-year annualised price growth stands at just 1.4%, among the slowest in the UK. Transaction activity has fallen significantly, with 10 sales recorded in the latest full year compared to an average of 18 annually over the past decade.
Rent & Yield Trends
Average monthly rent of £716 is substantially below the national average, reflecting the area's rural and coastal character. Rental growth has averaged 3.5% annually over ten years, broadly in line with national trends. The flat yield currently stands at 4.8%, above its ten-year average of 4.1%, indicating strengthening investment returns in the rental market.
Income & Affordability Trends
Average net household income of £33,147 is notably below the national average. The price-to-income ratio of 7.8x has improved markedly from 9.0x in 2016, reflecting both modest price growth and rising household incomes. Rental affordability has also strengthened: the rent-to-income ratio has improved from 23.8% in 2016 to 21.7% today.
Resident Demographic Profile
The population is notably older than the national average, with over one in four residents aged 65 or above and a particularly strong concentration in the 50–64 bracket at nearly a quarter of the population. Owner-occupation is exceptionally high at 77% (outright ownership alone accounts for 55.5%), well above the national norm. The employment profile is distinguished by a notably high proportion of trades workers at nearly one in four residents, more than double the national average, likely reflecting the area's rural character and construction heritage.