At a Glance
Average Property Price - S42
£281,621
37
National percentile
Average Monthly Rent - S
£713
8
National percentile
Average Net Household Income - S42
£38,205
50
National percentile
Flat / Maisonette Yield - S
4.7%
10
National percentile
10-Year Annualised Price Growth - S42
3.7%
54
National percentile
10-Year Annualised Rent Growth - S
3.6%
36
National percentile
Property Price & Volume Trends
The average property price of £282,000 sits below the national midpoint, placing it among the more affordable parts of the UK. Over the past decade, prices have grown at 3.7% annually—close to the national pace. Transaction activity has slowed notably, with 418 sales in the latest year compared to an average of 550 over the previous ten years, suggesting a tightening market.
Rent & Yield Trends
Average monthly rents of £713 are significantly below the national average, reflecting the lower cost of living in the region. Rental growth has been modest at 3.6% per year—below the national trend—indicating slower demand for lettings. Yields have improved to 4.7%, up from a 10-year average of 4.1%, suggesting improved returns for landlords despite softer rental growth.
Income & Affordability Trends
Median household income stands at £38,205, close to the national average. Purchase affordability has edged slightly worse, with the price-to-income ratio at 6.7x compared to 6.6x in 2016, though both figures remain manageable. Rental affordability has strengthened considerably, with the rent-to-income ratio falling from 22.4% to 20.8%, making rents more accessible relative to earnings.
Resident Demographic Profile
The population is notably older than average, with over 24% aged 65 and above compared to 19.6% nationally, and a below-average share of young adults aged 16–24. Outright home ownership is well above the national norm at 40%, reflecting an ageing demographic, while private renting is unusually low at 12%, replaced partly by higher social renting at 19%. The employment mix skews towards skilled manual and caring roles, with a smaller professional workforce than the national average.