At a Glance
Average Property Price - S12
£197,962
12
National percentile
Average Monthly Rent - S
£713
8
National percentile
Average Net Household Income - S12
£32,740
17
National percentile
Flat / Maisonette Yield - S
4.7%
10
National percentile
10-Year Annualised Price Growth - S12
4.7%
84
National percentile
10-Year Annualised Rent Growth - S
3.6%
36
National percentile
Property Price & Volume Trends
The latest average property price of £198,000 sits well below the national average, placing it among the most affordable areas nationally. Over the past decade, prices have grown by 4.7% annually—a pace that ranks among the fastest-growing in the country, significantly outpacing the national average. Transaction activity has slowed recently, with 326 sales in the latest year compared to a 10-year average of 436, indicating a softer market.
Rent & Yield Trends
Average monthly rents of £713 are substantially below the national average, reflecting the area's affordability. Rent growth over the past decade has been modest at 3.6% annually, below the national pace. The rental yield has improved to 4.7%, up from a 10-year average of 4.1%, suggesting a modest strengthening in rental returns despite soft rental growth.
Income & Affordability Trends
Average household income of £33,000 is notably below the national average, placing the area among lower-income regions. Purchase affordability has tightened slightly; the price-to-income ratio now stands at 5.8x, up from 5.4x in 2016, meaning properties have become less affordable relative to local earnings. Rental affordability has improved: the rent-to-income ratio has fallen to 20.8% from 22.4% six years ago, easing pressure on renters.
Resident Demographic Profile
The population skews older than the national average, with over a fifth aged 65 and above, and a notably higher share aged 50–64 at nearly 22%. The young adult population aged 16–24 is below average. Housing tenure reflects greater reliance on social rented accommodation at 22%, well above the national average of 16.5%, while private rented housing is notably scarce at just 11.7%. The workforce is weighted towards trades occupations at 14.6%, significantly above the 10.5% national average, and caring roles are also overrepresented at 11.5% versus 9.2% nationally.