At a Glance
Average Property Price - RH7
£546,099
85
National percentile
Average Monthly Rent - RH
£1,478
80
National percentile
Average Net Household Income - RH7
£47,944
84
National percentile
Flat / Maisonette Yield - RH
5.6%
47
National percentile
10-Year Annualised Price Growth - RH7
2.4%
14
National percentile
10-Year Annualised Rent Growth - RH
3.6%
34
National percentile
Property Price & Volume Trends
The average property price is £546,000, placing it among the most expensive nationally. However, 10-year annualised growth of 2.4% is well below the national average, reflecting modest long-term capital appreciation. Transaction volume last year was 81 sales, down from a 10-year average of 111 annually, suggesting reduced market activity.
Rent & Yield Trends
Average monthly rent stands at £1,478, above the national average. Rental growth over the past decade has been 3.6% annually—slower than the national pace. The flat yield is currently 5.6%, up from a 10-year average of 4.6%, indicating an improving return environment for buy-to-let investors.
Income & Affordability Trends
Average household income is £47,944, well above the national average. However, the price-to-income ratio of 11.7x has deteriorated since 2016 (10.5x), meaning properties have become less affordable relative to local earnings. Rental affordability has similarly tightened: the rent-to-income ratio has risen from 30.4% to 31.8%, squeezing renters slightly.
Resident Demographic Profile
The population skews notably older, with 24.6% aged 65 and over compared to 19.6% nationally, and only 8.8% aged 16–24 versus 11.0% nationally. Home ownership is strong: 40.8% own outright (well above the 33.7% national average) and 34.8% own with a mortgage. The workforce is dominated by managers (20.4%) and professionals (20.6%), both elevated relative to national norms, whilst elementary workers (6.2%) and sales roles (4.7%) are notably underrepresented.
