At a Glance
Average Property Price - NR31
£245,982
26
National percentile
Average Monthly Rent - NR
£920
37
National percentile
Average Net Household Income - NR31
£34,700
30
National percentile
Flat / Maisonette Yield - NR
5.4%
40
National percentile
10-Year Annualised Price Growth - NR31
4.4%
77
National percentile
10-Year Annualised Rent Growth - NR
4.4%
81
National percentile
Property Price & Volume Trends
The average property price in NR31 is £246,000, placing it well below the national average—among the cheapest areas nationally. Over the past decade, prices have grown at 4.4% annually, which is faster than the national average, indicating steady but modest appreciation. Transaction volume has declined in recent years, with 630 sales in the latest year against a 10-year average of 821, suggesting a slowdown in activity.
Rent & Yield Trends
Average monthly rent stands at £920, below the national average. Rents have grown at 4.4% annually over the past decade—significantly faster than the national pace—reflecting strong rental demand relative to the wider market. The flat yield has improved markedly, rising to 5.4% from a 10-year average of 4.3%, indicating increasingly attractive returns for rental investors.
Income & Affordability Trends
Average net household income is £34,700, below the national average. The price-to-income ratio has deteriorated since 2016, rising from 5.8x to 7.0x, meaning property is now less affordable relative to local earnings despite low prices in absolute terms. Rental affordability has also worsened, with the rent-to-income ratio climbing from 21.6% to 26.2%, putting greater pressure on renters' budgets.
Resident Demographic Profile
The population skews notably older than the national average, with 22.6% aged 65 and over compared to 19.6% nationally, and a lower share of young adults aged 16–24 at 9.3%. Outright home ownership is elevated at 36%, reflecting the older demographic profile. The employment mix shows a higher than average share in elementary occupations (13.3%) and caring roles (13.5%), alongside strong representation in skilled trades at 12.2%, while professional occupations are notably underrepresented at 13.2%.