Property trends for NR28

    NR28 covers the coastal towns and villages of north Norfolk, including Sheringham and West Runton, situated on the eastern English coast. The area combines a traditional seaside character with a strong retired population and leisure-focused local economy.

    At a Glance

    Average Property Price - NR28

    £293,307

    40

    National percentile

    Average Monthly Rent - NR

    £920

    37

    National percentile

    Average Net Household Income - NR28

    £13,406

    1

    National percentile

    Flat / Maisonette Yield - NR

    5.4%

    40

    National percentile

    10-Year Annualised Price Growth - NR28

    3.8%

    59

    National percentile

    10-Year Annualised Rent Growth - NR

    4.4%

    81

    National percentile

    Property Price & Volume Trends

    The latest average property price in NR28 is £293,000, placing it slightly below the national midpoint. Over the past decade, prices have grown at 3.8% annually—close to the national pace. Transaction activity has slowed significantly, with 201 sales recorded in the latest full year compared to a 10-year average of 307, suggesting a tightening market.

    Rent & Yield Trends

    Average monthly rent in the broader NR area stands at £920, below the national average. Rental growth over the past decade has been notably strong at 4.4% annually, well above the national trend. The flat yield has improved materially, reaching 5.4% in the latest period compared to a 10-year average of 4.3%, reflecting the stronger rental performance.

    Income & Affordability Trends

    Average net household income of £13,406 places this area among the lowest nationally. The price-to-income ratio of 22.9x is very high, and has deteriorated sharply from 6.8x in 2016, indicating substantially reduced purchase affordability. Rental affordability has also worsened, with the rent-to-income ratio rising from 21.6% in 2016 to 26.2% today.

    Resident Demographic Profile

    The population is notably older, with nearly a third aged 65 and over—far above the national average of 19.6%—and those aged 50–64 also overrepresented at 25.2%. The 16–24 age group is markedly underrepresented at 6.3% against the national average of 11.0%. Housing tenure reflects strong owner-occupation, with 48.7% owning outright compared to the national 33.7%, though this is typical of older populations. The workforce leans toward trades (16.5%) and caring professions (11.7%), both above national levels, while professional occupations are underrepresented.

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