At a Glance
Average Property Price - NR29
£302,890
42
National percentile
Average Monthly Rent - NR
£920
37
National percentile
Average Net Household Income - NR29
£35,344
33
National percentile
Flat / Maisonette Yield - NR
5.4%
40
National percentile
10-Year Annualised Price Growth - NR29
3.8%
59
National percentile
10-Year Annualised Rent Growth - NR
4.4%
81
National percentile
Property Price & Volume Trends
The latest average property price is £303,000, close to the national midpoint. Over the past decade, prices have grown at 3.8% annually, slightly faster than the national average, reflecting steady if unspectacular capital growth. Transaction activity has slowed: last year saw 289 sales, down from a 10-year average of 395, suggesting a softer market than the longer-term trend.
Rent & Yield Trends
Average monthly rent stands at £920, below the national average. Rents have climbed 4.4% per year over ten years—among the strongest growth rates nationally—indicating sustained demand for rental property. The flat yield has strengthened to 5.4%, up from a 10-year average of 4.3%, making investment returns increasingly attractive despite softer capital gains.
Income & Affordability Trends
Average household income is £35,344, notably below the national average. This pressure is reflected in affordability: the price-to-income ratio stands at 8.9x, up from 6.9x in 2016, showing homes have become less affordable relative to local earnings. Rental affordability has also deteriorated: rent now consumes 26.2% of household income, compared to 21.6% a decade ago.
Resident Demographic Profile
NR29 is distinctly older than national norms, with 31.4% aged 65 and above (against 19.6% nationally) and only 7.8% aged 16–24 (against 11.0%)—a classic pattern for coastal retirement destinations. Housing tenure is heavily weighted towards outright ownership at 51.6%, more than 50% above the national average, while private renting at 13.9% is considerably below. The employment mix is skewed towards trades (15.2%) and caring roles (11.5%), reflecting both a mature workforce and the service demands of an older population.