At a Glance
Average Property Price - LL49
£244,542
26
National percentile
Average Monthly Rent - LL
£721
12
National percentile
Average Net Household Income - LL49
£34,196
26
National percentile
Flat / Maisonette Yield - LL
5.3%
30
National percentile
10-Year Annualised Price Growth - LL49
3.4%
41
National percentile
10-Year Annualised Rent Growth - LL
3.3%
17
National percentile
Property Price & Volume Trends
The average property price of £245,000 sits below the national average, placing it among the more affordable parts of the UK. Over the past decade, prices have grown at 3.4% annually—a pace slightly below the national trend. Transaction activity has softened recently, with 48 sales in the latest full year compared to a 10-year average of 78 per year.
Rent & Yield Trends
Monthly rents average £721, significantly below the national average and among the cheapest rental markets in the country. Rental growth has also lagged nationally at 3.3% annually over the past decade. The flat yield of 5.3% is notably above its 10-year average of 4.5%, indicating improved returns for landlords in recent conditions.
Income & Affordability Trends
Average household income stands at £34,196, below the national average. The price-to-income ratio of 6.7x has worsened slightly since 2016 (when it was 6.6x), signalling that property has become marginally less affordable relative to local earnings. Rental affordability has improved substantially: the rent-to-income ratio has fallen from 24.2% to 22%, easing the burden on renters.
Resident Demographic Profile
The population is notably older than the national average, with nearly a third aged 65 or over, compared to 19.6% nationally, and a notably lower proportion of younger adults aged 16–24 at 7.9%. Housing tenure is heavily weighted towards outright ownership at 50.9%—well above the national average of 33.7%—while mortgage ownership and private rental are both below average. The employment profile is distinctive for a high proportion in trades at 17.6% and caring roles at 11.9%, offset by fewer professionals and technical workers than the national average.