At a Glance
Average Property Price - HU18
£224,865
19
National percentile
Average Monthly Rent - HU
£679
6
National percentile
Average Net Household Income - HU18
£31,551
12
National percentile
Flat / Maisonette Yield - HU
6.1%
80
National percentile
10-Year Annualised Price Growth - HU18
4.0%
66
National percentile
10-Year Annualised Rent Growth - HU
3.5%
22
National percentile
Property Price & Volume Trends
The average property price in HU18 is £225,000, placing it well below the national average. Over the past decade, prices have grown at 4.0% annually—slightly faster than the slowest-growing regions but below the typical pace seen nationally. Transaction activity has slowed recently, with 166 sales in the latest year compared to a 10-year average of 193, suggesting a modest softening in market activity.
Rent & Yield Trends
Rental levels in the broader HU postcode area average £679 per month, among the lowest nationally. Rent growth over the past decade has been modest at 3.5% per year, below the typical pace. The flat yield currently stands at 6.1%, a meaningful uplift from the 10-year average of 4.9%, indicating improved rental returns as yields have compressed less sharply here than in many other regions.
Income & Affordability Trends
Average household income in HU18 is £31,551, significantly below the national median. The price-to-income ratio stands at 7.1x, indicating that property has become less affordable since 2016 when the ratio was 6.0x. Rental affordability has marginally improved, with rent-to-income falling from 21.4% to 20.3%, though rents still consume a notable share of household earnings.
Resident Demographic Profile
HU18 has a heavily skewed age profile: one third of residents are aged 65 and over, nearly double the national average, whilst residents aged 16–24 and 25–34 are significantly underrepresented. Housing tenure is dominated by outright ownership at 49.1%, far above the national norm of 33.7%, reflecting the prevalence of retirees. The employment mix shows a notably high proportion in trades (14.6%) and caring roles (12.6%), alongside lower representation of professionals and managers than seen nationally.