Property trends for HU18

    HU18 covers the coastal towns and villages of the East Riding of Yorkshire, including Hornsea and surrounding settlements on the North Sea coast. It is a predominantly retirement-oriented community with strong appeal to older residents seeking seaside living.

    At a Glance

    Average Property Price - HU18

    £223,555

    20

    National percentile

    12 month avg at 31 Jul 2026

    Average Monthly Rent - HU

    £705

    7

    National percentile

    Estimate at 31 Jul 2026

    Average Net Household Income - HU18

    £31,551

    12

    National percentile

    2023 census data

    Flat / Maisonette Yield - HU

    6.5%

    79

    National percentile

    Estimate at 31 Jul 2026

    10-Year Annualised Price Growth - HU18

    3.8%

    71

    National percentile

    Estimate at 31 Jul 2026

    10-Year Annualised Rent Growth - HU

    3.7%

    40

    National percentile

    Estimate at 31 Jul 2026

    Street Rankings — HU18

    Top 5 streets in HU18 ranked by 3-year average sale price.

    #Street3Y Avg
    1Eyre Grove£550,000
    2Westwood Avenue£426,875
    3Wilton Terrace£399,950
    4Northumberland Avenue£388,750
    4Strawberry Gardens£388,750

    Latest Rent — HU18

    Property Price & Volume Trends

    The average property price in HU18 is £225,000, placing it well below the national average. Over the past decade, prices have grown at 4.0% annually—slightly faster than the slowest-growing regions but below the typical pace seen nationally. Transaction activity has slowed recently, with 166 sales in the latest year compared to a 10-year average of 193, suggesting a modest softening in market activity.

    Rent & Yield Trends

    Rental levels in the broader HU postcode area average £679 per month, among the lowest nationally. Rent growth over the past decade has been modest at 3.5% per year, below the typical pace. The flat yield currently stands at 6.1%, a meaningful uplift from the 10-year average of 4.9%, indicating improved rental returns as yields have compressed less sharply here than in many other regions.

    Income & Affordability Trends

    Average household income in HU18 is £31,551, significantly below the national median. The price-to-income ratio stands at 7.1x, indicating that property has become less affordable since 2016 when the ratio was 6.0x. Rental affordability has marginally improved, with rent-to-income falling from 21.4% to 20.3%, though rents still consume a notable share of household earnings.

    Resident Demographic Profile

    HU18 has a heavily skewed age profile: one third of residents are aged 65 and over, nearly double the national average, whilst residents aged 16–24 and 25–34 are significantly underrepresented. Housing tenure is dominated by outright ownership at 49.1%, far above the national norm of 33.7%, reflecting the prevalence of retirees. The employment mix shows a notably high proportion in trades (14.6%) and caring roles (12.6%), alongside lower representation of professionals and managers than seen nationally.

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