Property trends for HU10

    HU10 covers the Brough area and surrounding villages in the East Riding of Yorkshire, situated south of the Humber estuary. It is a predominantly suburban and semi-rural locality with a settled, family-oriented character.

    At a Glance

    Average Property Price - HU10

    £273,662

    35

    National percentile

    Average Monthly Rent - HU

    £679

    6

    National percentile

    Average Net Household Income - HU10

    £41,125

    63

    National percentile

    Flat / Maisonette Yield - HU

    6.1%

    80

    National percentile

    10-Year Annualised Price Growth - HU10

    3.1%

    33

    National percentile

    10-Year Annualised Rent Growth - HU

    3.5%

    22

    National percentile

    Property Price & Volume Trends

    The average property price in HU10 is £274,000, placing it below the national average. Over the past decade, prices have grown at 3.1% per year—a below-average pace of appreciation. Transaction activity has slowed in recent years, with 298 sales in the latest full year compared to a 10-year average of 383 annually, suggesting a less active market.

    Rent & Yield Trends

    Average monthly rent in the broader HU postcode area stands at £679, well below the national average. Rental growth has been moderate at 3.5% per year over the past decade. The flat yield has strengthened to 6.1%, up from a 10-year average of 4.9%, indicating improving returns for landlords and a shift in favour of the rental market.

    Income & Affordability Trends

    Average household income of £41,125 is slightly above the national midpoint. The price-to-income ratio of 7.1x has risen since 2016 (6.7x), making properties fractionally less affordable on purchase, though rental affordability has improved modestly—rent-to-income fell from 21.4% to 20.3%, reflecting slower rent growth relative to earnings.

    Resident Demographic Profile

    The population skews noticeably older, with over a quarter aged 65 and above compared to just under one-fifth nationally, and notably fewer young adults (8.1% aged 16–24 versus 11% nationally). Housing is dominated by outright ownership at 44.7%, well above the national norm, while private renting is considerably lower at 12.9%. Employment leans towards managers and professionals, who together account for over one-third of the workforce, while elementary occupations are proportionally scarce.

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