At a Glance
Average Property Price - HU12
£211,640
15
National percentile
Average Monthly Rent - HU
£679
6
National percentile
Average Net Household Income - HU12
£34,210
27
National percentile
Flat / Maisonette Yield - HU
6.1%
80
National percentile
10-Year Annualised Price Growth - HU12
3.4%
42
National percentile
10-Year Annualised Rent Growth - HU
3.5%
22
National percentile
Property Price & Volume Trends
The average property price of £212,000 is among the cheapest nationally. Over the past decade, prices have grown at an annualised rate of 3.4%, close to the national pace. Transaction activity has softened slightly, with 377 sales in the latest year against a 10-year average of 402—a modest decline reflecting the slower-moving nature of this secondary coastal market.
Rent & Yield Trends
Average monthly rent stands at £679, well below the national average. Rental growth over ten years has been measured at 3.5% annually, below the national trend. The current flat yield of 6.1% is notably higher than the 10-year average of 4.9%, suggesting improved rental returns relative to capital values and indicating strengthening yield conditions for investors.
Income & Affordability Trends
Average household income of £34,210 is below the national median. The price-to-income ratio of 5.9x has worsened since 2016 (when it stood at 5.4x), indicating that property has become less affordable relative to local earnings. Rental affordability has improved, however, with the rent-to-income ratio falling from 21.4% in 2016 to 20.3% today.
Resident Demographic Profile
The population is notably older than average, with nearly 28% aged 65 and over compared to the national 19.6%, and a below-average share of younger adults aged 16–24 and 25–34. Housing is dominated by outright ownership at 43%, well above the national 33.7%, reflecting the retirement profile. The trades sector is overrepresented at 15.1% versus the national 10.5%, whilst professional employment is significantly below average at 14.5% compared to 20.5% nationally.