At a Glance
Average Property Price - DE74
£296,546
41
National percentile
Average Monthly Rent - DE
£826
22
National percentile
Average Net Household Income - DE74
£38,947
54
National percentile
Flat / Maisonette Yield - DE
5.6%
48
National percentile
10-Year Annualised Price Growth - DE74
3.2%
37
National percentile
10-Year Annualised Rent Growth - DE
4.2%
63
National percentile
Property Price & Volume Trends
The average property price in DE74 is £297,000, placing it slightly below the national midpoint. Annual price growth over the past decade has averaged 3.2%, which is notably slower than the national pace. Transaction volumes have moderated to 213 sales in the latest year, down from a 10-year average of 253 per annum.
Rent & Yield Trends
Average monthly rent in the broader DE postcode area is £826, well below the national average. Rental growth has been more resilient, averaging 4.2% annually over the past decade—above the national trend. The flat yield currently stands at 5.6%, a material improvement on the 10-year average of 4.7%, reflecting stronger returns for buy-to-let investors.
Income & Affordability Trends
Average household income of £39,000 is broadly in line with the national figure. Affordability has deteriorated: the price-to-income ratio has risen from 7.4x in 2016 to 8.7x today, making purchase increasingly demanding relative to local earnings. Rental affordability has remained stable, with rent consuming 22.5% of income compared to 22.7% in 2016.
Resident Demographic Profile
The age profile is notably weighted towards older residents, with those aged 50–64 and 65+ together representing nearly 40% of the population against a national average of about 39% for these groups. Owner-occupation is above average at 67%, split between outright ownership (36%, above the national 34%) and mortgage holders (31%, above the national 27%). The employment mix is skewed towards technical roles (14.4% vs a national 13.2%) and managers (14.6% vs 13.4%), while caring professions are noticeably underrepresented at 7.9% against the national 9.2%.