At a Glance
Average Property Price - DE72
£312,061
46
National percentile
Average Monthly Rent - DE
£826
22
National percentile
Average Net Household Income - DE72
£42,478
68
National percentile
Flat / Maisonette Yield - DE
5.6%
48
National percentile
10-Year Annualised Price Growth - DE72
3.3%
37
National percentile
10-Year Annualised Rent Growth - DE
4.2%
63
National percentile
Property Price & Volume Trends
The current average property price of £312,000 sits close to the national middle ground. Over the past decade, annual price growth has averaged 3.3%, which is below the national trend, suggesting the area has underperformed in the property boom. Transaction activity has slowed: 264 sales in the latest full year compare to a 10-year annual average of 336, indicating a more subdued market.
Rent & Yield Trends
Average monthly rental costs of £826 sit well below the national average, reflecting the affordable character of the broader DE postcode area. Rent growth over ten years has averaged 4.2% annually, outpacing the national pace and suggesting steady demand from tenants. The flat yield currently stands at 5.6%, notably above its 10-year average of 4.7%, indicating an improving return for rental investors.
Income & Affordability Trends
Average household income of £42,478 sits above the national median, placing the area in the upper-middle income bracket. Purchase affordability has tightened slightly: the price-to-income ratio has risen from 7.5x in 2016 to 7.7x today, though it remains reasonable by national standards. Rental affordability has improved marginally, with the rent-to-income ratio falling from 22.7% to 22.5%, indicating stable rental pressure relative to household earnings.
Resident Demographic Profile
The population skews notably older than the national average, with those aged 50–64 and 65+ making up 42.0% of residents compared to 39.4% nationally. Housing tenure differs markedly: outright ownership is significantly higher at 40.1% versus 33.7% nationally, while private rental occupation is much lower at 14.1% against 21.7% nationally, reflecting an established, stable residential base. The employment profile is slightly elevated in professional and managerial roles, and notably low in caring occupations, consistent with a generally affluent, ageing demographic.