At a Glance
Average Property Price - YO22
£314,388
47
National percentile
Average Monthly Rent - YO
£999
49
National percentile
Average Net Household Income - YO22
£33,935
25
National percentile
Flat / Maisonette Yield - YO
6.0%
73
National percentile
10-Year Annualised Price Growth - YO22
4.5%
81
National percentile
10-Year Annualised Rent Growth - YO
3.6%
35
National percentile
Property Price & Volume Trends
The average property price of £314,388 sits close to the national median, reflecting broadly typical valuation for England. Over the past decade, the area has experienced above-average price growth of 4.5% annually, placing it among regions with the strongest long-term appreciation. Transaction volumes have eased recently, with 123 sales in the latest year compared to a 10-year average of 163 annually.
Rent & Yield Trends
Average monthly rents of £999 are in line with the national average. Rental growth has been modest, rising 3.6% annually over ten years—below the pace of national rent increases overall. The current flat yield of 6.0% is notably elevated compared to its 10-year average of 4.8%, signalling improved returns for rental investors in recent times.
Income & Affordability Trends
Household incomes average £33,935, placing the area below the national median and among lower-income regions nationally. Affordability has deteriorated: the price-to-income ratio has risen from 7.1x in 2016 to 8.4x today, making property purchase increasingly challenging relative to local earnings. Rental affordability has remained stable, with rents consuming 27.4% of household income—essentially unchanged since 2016.
Resident Demographic Profile
The population is notably older, with over a third aged 65 and above—well above the 19.6% national average—and only 7% aged 16–24, considerably below the 11% national figure. Owner-occupation is exceptionally high at 72.8% (outright or with mortgage), driven largely by outright ownership of 50%, nearly 50% above the national average of 33.7%. The employment mix is skewed towards skilled trades at 17.4%, well above the national 10.5%, reflecting the area's rural and coastal character, while professional roles are notably underrepresented at 14.6% against a national 20.5%.