At a Glance
Average Property Price - YO21
£318,289
48
National percentile
Average Monthly Rent - YO
£999
49
National percentile
Average Net Household Income - YO21
£31,508
12
National percentile
Flat / Maisonette Yield - YO
6.0%
73
National percentile
10-Year Annualised Price Growth - YO21
4.8%
86
National percentile
10-Year Annualised Rent Growth - YO
3.6%
35
National percentile
Property Price & Volume Trends
The current average property price of £318,000 sits close to the national midpoint, placing it squarely in the middle of the market nationally. Over the past decade, however, prices have grown at 4.8% annually—well above the national average, representing among the faster-growing markets in the UK. Transaction volume has slowed recently, with 189 sales in the latest full year compared to a 10-year average of 287, suggesting a tightening of inventory or reduced turnover.
Rent & Yield Trends
Average monthly rent of £999 is close to the national average. Rental growth over the past decade, at 3.6% annually, has been below the national trend, indicating relatively stable rather than rapidly appreciating rental values. The flat yield currently stands at 6.0%, significantly higher than the 10-year average of 4.8%, reflecting recent strengthening in rental returns relative to property values.
Income & Affordability Trends
Average household income of £31,508 is notably below the national average, placing the area among lower-income regions. The price-to-income ratio has deteriorated substantially since 2016, rising from 7.4x to 10.3x, indicating that property affordability has weakened considerably as prices have outpaced income growth. Rental affordability has remained essentially flat over the same period, with rent-to-income ratios holding steady at around 27–28%, suggesting that rental costs have tracked broadly in line with income.
Resident Demographic Profile
The population skews significantly older, with over a quarter aged 65 and above (nearly 30%) and a quarter in the 50–64 bracket—well above national norms. Conversely, younger adults aged 16–24 are markedly underrepresented at 7.5%. Outright home ownership is notably high at 43%, reflecting the older demographic profile, while mortgage-backed ownership is well below average at 19%. The workforce is heavily weighted toward trades (17.6%) and elementary occupations (13.6%), substantially above national averages, with professional roles correspondingly lower at 13%.