At a Glance
Average Property Price - YO13
£353,820
57
National percentile
Average Monthly Rent - YO
£999
49
National percentile
Average Net Household Income - YO13
£35,444
34
National percentile
Flat / Maisonette Yield - YO
6.0%
73
National percentile
10-Year Annualised Price Growth - YO13
3.8%
58
National percentile
10-Year Annualised Rent Growth - YO
3.6%
35
National percentile
Property Price & Volume Trends
The latest average property price of £354,000 sits slightly above the midpoint nationally. Price growth over the past decade has averaged 3.8% annually, broadly in line with the national trend. Transaction volumes have eased compared with the 10-year average, with 135 sales in the latest full year against a historical average of 186—a decline of around 27% that reflects softer recent market conditions.
Rent & Yield Trends
Average monthly rent of £999 aligns closely with the national median. Rent growth over the past decade has averaged 3.6% annually, slightly below the national pace. The flat yield has expanded to 6.0% in the latest year from a 10-year average of 4.8%, signalling improving returns for buy-to-let investors despite broader economic headwinds.
Income & Affordability Trends
Average net household income of £35,444 falls below the national average, placing the area in the lower third nationally. The price-to-income ratio has widened to 9.1x from 7.9x in 2016, indicating that purchasing power has deteriorated relative to house prices over the past decade. Rental affordability has remained stable, with rent-to-income ratios virtually unchanged at 27.4% today versus 27.5% in 2016.
Resident Demographic Profile
The population is distinctly older than the national profile: over half (31.8%) are aged 65 and above—almost 60% higher than the national average—while under-16s account for just 14.5%. Housing tenure shows a strong preference for outright ownership at 50.8%, well above the national 33.7%, with correspondingly lower proportions renting privately or through social schemes. The employment mix reflects the area's character: trades workers comprise 16.1% of the workforce (well above the 10.5% national average), while professional occupations are underrepresented at 16.4%.
