At a Glance
Average Property Price - YO12
£200,174
12
National percentile
Average Monthly Rent - YO
£999
49
National percentile
Average Net Household Income - YO12
£32,444
16
National percentile
Flat / Maisonette Yield - YO
6.0%
73
National percentile
10-Year Annualised Price Growth - YO12
2.8%
24
National percentile
10-Year Annualised Rent Growth - YO
3.6%
35
National percentile
Property Price & Volume Trends
The average property price in YO12 is £200,000, placing it well below the national average and among the least expensive postcode districts nationally. Over the past decade, prices have grown by 2.8% annually — a notably slow rate compared to the broader UK trend. Transaction activity has softened recently, with 548 sales recorded in the latest full year against a 10-year average of 692, indicating a decline in market momentum.
Rent & Yield Trends
Average monthly rent of £999 sits close to the national median, reflecting typical rental values for the region. Rental growth over the past ten years has been modest at 3.6% annually, below the national average pace. The flat yield has strengthened considerably, currently standing at 6.0% compared to a 10-year average of 4.8%, suggesting improved returns for rental investors in recent times.
Income & Affordability Trends
Average household income of £32,444 is significantly below the national average, placing the area among the lower-income postcode districts in the UK. This affordability pressure is reflected in the price-to-income ratio of 6.2x, which has risen from 5.6x in 2016, indicating that property has become less affordable relative to earnings. Rental affordability has remained stable, with rent consuming 27.4% of household income versus 27.5% a decade ago, though this remains moderately high.
Resident Demographic Profile
The population skews notably older: those aged 50–64 represent 21.7% (above the 19.8% national average) and those aged 65 and over make up 23.7% (significantly higher than the 19.6% national average). Conversely, the 16–24 age group is underrepresented at 9.1% against 11.0% nationally. Housing tenure shows higher outright ownership at 35.6% and above-average private rental at 24.6%, consistent with an older demographic. Employment is skewed toward trades (14.4%), caring professions (12.7%), and elementary occupations (13.9%), reflecting the area's service and tourism economy.