At a Glance
Average Property Price - TN38
£310,771
45
National percentile
Average Monthly Rent - TN
£1,342
71
National percentile
Average Net Household Income - TN38
£35,324
33
National percentile
Flat / Maisonette Yield - TN
5.4%
42
National percentile
10-Year Annualised Price Growth - TN38
5.1%
91
National percentile
10-Year Annualised Rent Growth - TN
4.2%
69
National percentile
Property Price & Volume Trends
The average property price of £311,000 sits close to the national midpoint, placing it among moderate-value areas across England. Prices have grown at 5.1% annually over the past decade, which ranks among the fastest-growing areas nationally. Transaction volumes have softened, with 374 sales in the latest year compared to a 10-year average of 489, reflecting reduced market activity.
Rent & Yield Trends
Average monthly rents of £1,342 sit above the national median, placing the area in the higher-rent bracket. Rental growth has averaged 4.2% per year over the past decade, performing slightly faster than the national norm. The flat yield stands at 5.4%, a notable improvement on the 10-year average of 4.6%, signalling strengthening returns for rental investors.
Income & Affordability Trends
Average household income of £35,324 falls below the national average, placing the area among lower-income regions. Purchase affordability has deteriorated markedly: the price-to-income ratio has risen from 7.2x in 2016 to 9.4x today, meaning property prices have grown significantly faster than local earnings. Rental affordability has also worsened, with the rent-to-income ratio rising from 28% to 31.9% over the same period, indicating rental costs now consume a larger share of household budgets.
Resident Demographic Profile
The population skews older than average, with 20.3% aged 65 and over compared to 19.6% nationally, and a notably reduced proportion of 16–24 year-olds at 8.8% versus 11.0% nationally. The private rented sector is stronger than average at 25.2%, reflecting typical coastal market dynamics. The caring professions are overrepresented at 13.8% against the national average of 9.2%, while professional occupations are underrepresented at 15.5% compared to 20.5% nationally.