At a Glance
Average Property Price - SY18
£244,917
26
National percentile
Average Monthly Rent - SY
£754
17
National percentile
Average Net Household Income - SY18
£31,753
13
National percentile
Flat / Maisonette Yield - SY
4.4%
7
National percentile
10-Year Annualised Price Growth - SY18
5.9%
96
National percentile
10-Year Annualised Rent Growth - SY
3.5%
25
National percentile
Property Price & Volume Trends
The average property price of £245,000 sits well below the national average, placing it among the most affordable districts nationally. Over the past decade, prices have grown at 5.9% annually—among the fastest rates across the UK, far outpacing typical regional trends. Transaction activity has eased recently, with 45 sales in the latest year against a 10-year average of 59 per year.
Rent & Yield Trends
Monthly rents average £754, well below the national median and among the cheapest in the country. Rental growth has been modest at 3.5% per year, slower than the national pace. The flat yield of 4.4% is now above its 10-year average of 3.9%, reflecting stronger rental returns in the current market.
Income & Affordability Trends
Average household income of £32,000 is notably below the national average, among the lowest nationally. The price-to-income ratio has widened from 6.1x in 2016 to 7.7x today, signalling that property affordability has deteriorated for local earners despite modest absolute prices. Rental affordability has improved modestly: the rent-to-income ratio has fallen from 22.7% to 22%, easing pressure on renters' budgets.
Resident Demographic Profile
The population skews markedly older, with nearly 29% aged 65 and over—well above the national average of 19.6%—while those aged 16–24 are underrepresented at 7.2%. Housing is dominated by outright ownership at 49%, far above the national 33.7%, reflecting a mature, established resident base. The employment mix is weighted heavily towards trades at 21.7%—nearly double the national proportion—alongside above-average representation in caring professions, indicating a working-class and service-oriented economy.