Property trends for ST4

    ST4 covers Stoke-on-Trent and surrounding areas in Staffordshire, positioned in the West Midlands region. It is a historically industrial area with a diverse mix of residential neighbourhoods, offering affordable housing in a regenerating community.

    At a Glance

    Average Property Price - ST4

    £180,097

    8

    National percentile

    Average Monthly Rent - ST

    £772

    18

    National percentile

    Average Net Household Income - ST4

    £31,413

    12

    National percentile

    Flat / Maisonette Yield - ST

    6.2%

    86

    National percentile

    10-Year Annualised Price Growth - ST4

    4.0%

    65

    National percentile

    10-Year Annualised Rent Growth - ST

    4.1%

    59

    National percentile

    Property Price & Volume Trends

    The average property price in ST4 is £180,000, placing it among the cheapest nationally. Over the past decade, prices have grown at 4.0% annually—broadly in line with the national trend. Transaction activity has moderated noticeably, with 568 sales in the latest year compared to an average of 859 per year over the previous ten years.

    Rent & Yield Trends

    Average monthly rent across the broader ST postcode stands at £772, significantly below the national average. Rental growth has been steady at 4.1% annually, close to the national pace. The flat yield is currently 6.2%, up from a ten-year average of 5.2%, indicating improved returns for landlords in recent conditions.

    Income & Affordability Trends

    Average net household income is £31,413, well below the national average and among the lowest nationally. Affordability for buyers has slightly deteriorated: the price-to-income ratio has risen from 5.3x in 2016 to 5.7x today. Rental affordability has improved modestly over the same period, with rent-to-income dropping from 22.1% to 21.3%.

    Resident Demographic Profile

    The area skews notably younger than average, with 17.1% aged 16–24 (well above the national 11.0%) and only 14.1% aged 65 and over (below the national 19.6%). Private rented housing is unusually prevalent at 30.9% of the tenure mix, compared to 21.7% nationally, whilst outright ownership is proportionally lower at 25.2%. Employment is heavily weighted towards elementary occupations at 18.8%—nearly double the national 10.2%—whilst professional and managerial roles are notably underrepresented.

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