Property trends for SN12

    SN12 covers Devizes and surrounding villages in central Wiltshire, positioned between Bath and Swindon. It is a mixed residential and rural area with market town appeal and good access to open countryside.

    At a Glance

    Average Property Price - SN12

    £323,770

    49

    National percentile

    Average Monthly Rent - SN

    £1,080

    57

    National percentile

    Average Net Household Income - SN12

    £40,982

    62

    National percentile

    Flat / Maisonette Yield - SN

    6.3%

    90

    National percentile

    10-Year Annualised Price Growth - SN12

    3.8%

    60

    National percentile

    10-Year Annualised Rent Growth - SN

    3.9%

    52

    National percentile

    Property Price & Volume Trends

    The latest average property price of £324,000 sits close to the national midpoint, placing it among moderate markets nationally. Over the past decade, prices have grown at 3.8% annually, slightly faster than the national average. Transaction activity has softened, with 450 sales in the latest year compared to a ten-year average of 506.

    Rent & Yield Trends

    Average monthly rent of £1,080 sits slightly above the national median. Rental growth over ten years has been 3.9% annually, broadly in line with the UK rate. The flat yield currently stands at 6.3%, a meaningful improvement from the ten-year average of 5.1%, reflecting stronger income on capital invested.

    Income & Affordability Trends

    Household incomes average £40,982, placing the area above the national typical level. Purchase affordability has tightened: the price-to-income ratio now stands at 7.8x, up from 6.9x in 2016, signalling that property has become less affordable relative to earnings. Rental affordability has remained stable, with rent-to-income at 25.2% versus 25.4% in 2016.

    Resident Demographic Profile

    The population is notably older than the national average, with those aged 65+ comprising 22.8% compared to 19.6% nationally, and the 50–64 age group at 21.3% against 19.8%. The housing tenure profile is weighted towards ownership, with 38.8% owning outright and 33.5% with mortgages, while private rental is well below average at just 12.4%. The employment mix is marked by a higher proportion of skilled trades (12.9%) and lower share of professionals (16.4%) than the national norm.

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