At a Glance
Average Property Price - NG10
£236,642
23
National percentile
Average Monthly Rent - NG
£891
32
National percentile
Average Net Household Income - NG10
£34,296
27
National percentile
Flat / Maisonette Yield - NG
6.1%
81
National percentile
10-Year Annualised Price Growth - NG10
4.9%
88
National percentile
10-Year Annualised Rent Growth - NG
4.7%
87
National percentile
Property Price & Volume Trends
The latest average property price in NG10 is £237,000, placing it well below the national average. However, the district stands out for its notably strong 10-year price growth of 4.9% annually, which ranks among the fastest nationally. Transaction volume has eased compared with its long-term average, with 615 sales in the latest full year against a 10-year mean of 741.
Rent & Yield Trends
Average monthly rent in the broader NG area is £891, below the national median. Rental growth over the past decade has been strong at 4.7% annually, positioning the area among the fastest-growing nationally. The flat yield currently stands at 6.1%, a noticeable uplift from the 10-year average of 4.8%, reflecting strengthening returns for buy-to-let investors.
Income & Affordability Trends
Average net household income is £34,296, below the national average. The price-to-income ratio has moved upwards to 6.8x from 5.5x a decade ago, indicating that property has become less affordable relative to earnings. Rental affordability has deteriorated slightly, with rent now consuming 23.9% of income compared with 23.1% in 2016.
Resident Demographic Profile
The age profile shows a notably higher share of residents aged 50–64 (21.1% versus 19.8% nationally) and lower representation among 16–24 year-olds (9% against 11%). Mortgage ownership is elevated at 31.9%, well above the national average, reflecting a strong owner-occupier culture. The employment mix is notably skewed towards trades (11.4% versus 10.5% nationally) and elementary occupations (13.1% versus 10.2%), while professional and managerial roles are underrepresented.