At a Glance
Average Property Price - LL65
£226,361
20
National percentile
Average Monthly Rent - LL
£721
12
National percentile
Average Net Household Income - LL65
£33,772
24
National percentile
Flat / Maisonette Yield - LL
5.3%
30
National percentile
10-Year Annualised Price Growth - LL65
4.6%
83
National percentile
10-Year Annualised Rent Growth - LL
3.3%
17
National percentile
Property Price & Volume Trends
The average property price of £226,000 is well below the national average, placing it among the more affordable areas nationally. Despite this low baseline, the district has seen strong price growth over the past decade, with annual gains of 4.6% outpacing most of the UK. Transaction activity has slowed notably, with 221 sales in the latest year against a 10-year average of 322, suggesting a tighter market.
Rent & Yield Trends
Monthly rents average £721, significantly below the national norm and among the lowest in the country. Rent growth has also been sluggish at 3.3% annually, well behind national trends. Yields, however, tell a more positive story: the current flat yield of 5.3% stands well above its 10-year average of 4.5%, reflecting the improved returns available to landlords in this market.
Income & Affordability Trends
Average household income of £34,000 is below the national average, placing the area in the lower-income quartile. The price-to-income ratio of 6.5x has deteriorated since 2016 (when it stood at 6.0x), indicating that property has become less affordable relative to local earnings. Rental affordability has improved, however, with the rent-to-income ratio falling from 24.2% to 22%, suggesting rent rises have lagged income growth.
Resident Demographic Profile
The population is notably older than average, with nearly a quarter aged 65 and over compared to the national figure of 19.6%, and those aged 50–64 also overrepresented at 21% versus 19.8% nationally. Conversely, young adults aged 16–24 are significantly underrepresented at just 9.2% against the national 11.0%. The housing stock reflects this older demographic: outright ownership is high at 39% compared to 33.7% nationally, whilst private rental is below average at 16.9% against 21.7%. Employment is weighted heavily towards trades (15.4% versus 10.5% nationally) and caring professions (13.5% versus 9.2%), with professional roles notably underrepresented at 11.8% against 20.5% nationally.